A South African public relations agency is celebrating a major international milestone after being crowned Best PR Agency 2026 at the Prestige Awards.
Sonwabile PR Agency, founded by public relations and communications professional Sonwabile Gingqishe, has been recognised for its work in public relations, media relations, strategic communications, publicity and brand positioning. The recognition places the South African agency among businesses acknowledged by the Prestige Awards for their performance, customer service, innovation and contribution within their respective markets.
For Gingqishe, the award represents the culmination of years of building an agency around one fundamental principle: every brand has a story worth telling. “PR is about much more than getting a name into the media,” Gingqishe said. “It is about understanding the story, identifying the right audience and creating opportunities for that story to make an impact.”
Founded in 2019, Sonwabile PR Agency has worked with businesses, personalities, entertainers, creatives and organisations across a range of industries. The agency's work has included media relations, press release development and distribution, journalist pitching, publicity campaigns, events, digital marketing and brand positioning. Its work has also extended beyond South Africa, with the agency undertaking PR-related projects in the United States and developing campaigns with an international focus.
The Prestige Awards recognition comes as Sonwabile PR Agency continues to expand its footprint and build relationships across the communications and media landscape. “This award is not just about the agency,” Gingqishe said. “It represents the clients who trusted us, the journalists and media platforms who gave our stories a space, and every person who has contributed to the journey.”
The agency now plans to use the recognition as a springboard for further expansion, particularly in international PR, entertainment publicity and strategic communications. For a South African agency that began with a vision to elevate brands through storytelling, being named Best PR Agency for 2026 marks a significant new chapter.
