If your late-night thoughts need a soundtrack, Michèle Ducray has just delivered. The Sydney-based, New Zealand-born artist has built a reputation for crafting immersive sonic landscapes, and her latest release proves she is only getting better at leaning into the shadows. Dropping on 19 June, her compelling new single, 'Like U Did B4', beautifully nudges her established signature aesthetic into a captivating, dream-pop direction.
Known for her striking visual style and high-profile festival slots at the likes of Bay Dreams, Electric Avenue, Soundsplash, and Rolling Meadows, Ducray has captured the attention of major taste-makers across Australasia. With consistent backing from the likes of MTV PUSH Australasia, Rolling Stone AU/NZ, Spotify's New Music Friday, and Apple Music's New in Pop, she continues to solidify her footing as a major alternative-pop force.
'Like U Did B4' shines by capturing a deeply specific, universal ache. Rather than focusing on the physical absence of a past partner, the track dives into the haunting realisation that you are mourning a lost feeling of security. It balances a glistening, commercial pop energy with a heavy dose of melancholia, resulting in something that feels both club-ready and deeply intimate.
“'Like U Did B4' is about missing the safety of how somebody used to love you. It’s nostalgic, emotional, euphoric, and heartbreaking all at once – like driving through the city at night replaying memories you can’t let go of.” – Michèle Ducray
Musically, the track moves away from standard pop structures to favour lush, pulsating synthesisers and an atmospheric production style that mimics the blur of streetlights on a late-night drive. It balances mainstream hooks with a darker, theatrical undercurrent, proving that pop music can be incredibly catchy while retaining its emotional teeth.
'Like U Did B4' is available now across all major streaming services, including Spotify and Apple Music. Make sure to add it to your late-night playlists and follow Michèle Ducray on Instagram, Facebook, and TikTok to keep up with her upcoming releases and visual projects.
