Rising American hip-hop artist Raf Jacobs is quickly carving out a unique space in the underground scene through a blend of hazy production and raw, introspective storytelling. His music lives in the delicate grey area between ambition and exhaustion, capturing the specific brand of isolation that comes with "leveling up." Rooted in modern trap but elevated by an immersive, late-night energy, Raf’s work serves as a mirror for those stuck in transition—navigating the space between their past and an uncertain, high-pressure future.
His latest single, ‘Upper-Downers’, featuring the talented Niya Six & BabyRedd, perfectly encapsulates this emotional whiplash. Rather than glamorising the fast-paced lifestyle of a rising creator, the track presents an honest look at the burnout and numbness that often follow the pursuit of success. In our latest chat, we sat down with Raf to discuss the collaborative process behind the new record, the evolution of his atmospheric sound, and why ‘Upper-Downers’ is just the first glimpse into a much larger narrative.
Thanks so much for joining us today, Raf! When did you first start making music? Where did it all begin, and what inspired you?
“I first started making music as a way to express things I couldn’t really say out loud. It began during a time when I was going through a lot of personal change, and music became an outlet to process my thoughts, emotions, and experiences. I was inspired by artists who weren’t afraid to be vulnerable and experimental, and that pushed me to start creating my own sound. What began as something personal eventually turned into a real passion and a way for me to tell my story.”
Can you tell us a bit about your latest release, ‘Upper-Downers’, and what it means to you?
“My latest release, ‘Upper-Downers’, is really about that in-between state—feeling wired but empty at the same time. It reflects moments where you’re chasing momentum, success, or distraction, but still dealing with the weight that comes with it. For me, the song captures the emotional highs and lows that come with growth, pressure, and self-awareness. It’s honest and a little uncomfortable, but that’s what makes it meaningful to me. It represents where I’m at right now, mentally and creatively.”
Are there any specific artists, moments, or experiences that influenced you when writing this track?
“Yeah, definitely. A lot of the influence came from real-life moments—late nights, isolation, and that constant push between wanting more and feeling burned out. I was inspired by artists who create atmosphere and emotion more than just songs, especially in the underground space, where mood and honesty matter more than perfection.”
What was your songwriting process for this release? How did it all come together?
“Collaboration played a key role in this release, especially working with ST4RS (credited as Niya Six). Niya brought a distinct energy and perspective that complemented the atmosphere of the record without taking away from its emotional core. Our creative chemistry made the process feel natural, and their contribution added more depth and balance to the song.”
How would you describe the sound of ‘Upper-Downers’? Has there been a noticeable evolution in your style since you first began?
“The sound on my latest release is darker, more atmospheric, and more intentional. It leans into mood and emotion first, with spacey production and a restrained delivery that lets the feeling sit instead of forcing it. Compared to when I first started, there’s definitely been growth; I’m more confident in letting things breathe and trusting simplicity. I’ve moved away from trying to do too much and focused more on creating a sound that feels honest to where I’m at now, both creatively and personally.”
Is there a central message or theme you were trying to convey? Is there a specific moment in the song that captures that idea?
“There is a central theme, but I’m intentionally only showing part of it right now. ‘Upper-Downers’ touches on that in-between state—being caught in cycles, chasing clarity, and sitting with the weight that comes before real change. It’s more of a snapshot than a full statement. There’s a moment in the release where everything feels suspended, like nothing’s resolved yet, and that’s on purpose.”
“That feeling ties directly into what I’m building toward with my next album, ‘It Was All Red’. The projects I’m working on now are setting the emotional foundation for that world—introducing the atmosphere, tension, and themes without fully explaining them yet. ‘Upper-Downers’ is one piece of a bigger story that’s still unfolding.”
Looking ahead, what are your aspirations as an artist? Where do you see yourself in the next few years, both musically and personally?
“Looking ahead, my biggest aspiration as an artist is to keep evolving and pushing my sound into new spaces while staying true to who I am.”
What is next for you? Do you have any new releases or shows on the horizon?
“’It Was All Red’, nothing much more to say to that. If you know you know.”
What sort of reception have you had to the new single? Are there any memorable moments that stand out?
“The reception to my latest release has been really amazing; it’s been wild to see how people are connecting with the music on different levels. I'm still primarily unknown but I'm trying to change that. I'm just shocked at how many people are actually coming across me though; it feels like something I've never felt before.”
Is there anything you would like to say to our audience? How can they connect with you and help support your journey?
“’It Was All Red’. Connect with me on social media!
With a clear vision for his debut album and a growing audience that resonates with his "late-night" vulnerability, Raf Jacobs is proving that honesty is often more powerful than trend-chasing. By refusing to rush his narrative, he invites listeners to sit with the discomfort and the beauty of the "in-between." As he continues to build the world of ‘It Was All Red’, Raf remains an artist to watch—one who isn't afraid to let the silence speak as loudly as the music itself.
To keep up with Raf on the road to the new album, be sure to follow him today on Instagram, YouTube, and X.
