The Sunshine State’s own Juufro is back with his latest cut, ‘Black N White’, a track that marries a slick, moody atmosphere with a surprisingly poignant message about life's missing colour. It’s an interesting sonic turn for an artist who draws influence from a wildly eclectic palette, from 80s staples like Huey Lewis & The News and Elton John to contemporary rap heavyweights like Tee Grizzly and Shoreline Mafia. This unique splice of sounds has resulted in a Halloween-themed epic that’s definitely one for the late-night playlist.
The track’s foundation is built on stepped atmospherics and a swirling, immersive beat that instantly sets a lo-fi, nocturnal style. The production is captivating, infusing a sense of depth and space that feels both dreamy and slightly unsettling—perfect for the Halloween theme it was inspired by. Layered over this moody canvas, Juufro’s delivery is captivating and lingering. He masterfully weaves his words between the complex rhythm, maintaining a steady pace that locks into the track’s ensnaring mood. His words are backed by repeated refrains that add a definite edge to his lyrics, giving them an almost chant-like resonance.
But ‘Black N White’ is more than just a slick beat and a good flow. Juufro uses the Halloween inspiration as a launchpad for a deeper exploration of realism in how people perceive their lives. He speaks on how "missing the little things in life, can make a difference," portraying a reality where a lack of variety, like the absence of romance or the sting of misfortune, can leave a person in a down state.
This focus on the absence of light and colour, leaving only the literal ‘Black N White’ of the title, demonstrates the artist's mission to communicate meaningful messages. Juufro, who found rap as a way to overcome communication difficulties, uses the track to spread a powerful reminder about appreciating life's varied hues.
With an intriguing mash-up of retro influences and a contemporary rap sound, ‘Black N White’ showcases an artist with a clear vision and an engaging style. Keep an eye on the rapper with the crown—he’s insistent that this is only the beginning.
For more from Juufro as he looks to make his mark on the hip-hop scene, be sure to follow him today on Instagram.
