In the ever-crowded landscape of modern pop, it takes more than a catchy hook to truly cut through the noise. You need a narrative to back those vibrant vibes, something your audience can fall for and become ensnared with. For Evanal, she’s turned inwards to build this tale, redrawing the boundaries of pop with her latest reflective track, ‘Needa Kratos’.
Blending a vibrant pop sensibility with undertones of Greek mythology, the track is a vivid story of rebirth and reinvention, wrapped in a shimmering coat of vibrant pop aesthetics and high-octane dance energy. From the first beat, there is an unstoppable energy that takes hold, setting the stage for Evanal perfectly.
While the lyrics initially seem to yearn for a partner to stand by through life's struggles, the Evanal has spun a new narrative throughout. He explores a newfound sense of independence, having reached the powerful realisation that the strength he was searching for was internal all along. As he puts it, "the true ‘Kratos’ is ultimately himself, not someone else."
What makes ‘Needa Kratos’ truly shine through the gossamer pop, is its structural depth. It’s a journey that moves in distinct chapters, arching through the concepts of ‘Euthanasia’. the shedding of the old self, and the shadows of ‘Tartarus’, before finally reaching for the immortal legacy of ‘Kleos’. It’s a pop track with an infectious pulse, but also hidden depths, offering layers of meaning for those willing to look beneath the surface.
A reflection of the track, its success has been nothing short of explosive. The accompanying lyric video didn't just debut; it shattered records for an independent pop artist by racking up a staggering 50,000 views in its first 24 hours. This milestone served as a definitive turning point in Evenal’s career, propelling the track toward the 1 million stream mark across 150 different platforms globally.
Evenal isn't just chasing the charts; she is "sketching a journey we can recognize in ourselves." She is embracing this new chapter from a different state, continuing to refine a sound that is as approachable as it is profound. It’s pop with real weight, proving that you can dance through the fire as long as you’re the one leading the way.
You can stream the new single above alongside the lyric video, and for more, be sure to join Evanal on Instagram.
