From the heart of Worcester, Massachusetts, singer-songwriter Giuliano is reshaping the local music scene, proving that you don’t have to leave home to create something extraordinary. While many of his peers have headed for more celebrated artistic hubs, Giuliano has stayed true to his roots, channelling his energy into building a vibrant and unapologetically queer community right where he began. It’s this authenticity and personal touch that shines through in his latest single, In The Bad Times’, a heartfelt track that finds strength in vulnerability.
Born from the quiet solitude of a New England winter, the song is a heartfelt acknowledgment of the darker moments in life, shining a kind light on the loneliness and despair we’ve all faced. Far from a melancholic ballad, though, Giuliano presents a resilient pop-infused manifesto, insisting that joy, love, and music are essential acts of survival. It’s a beautifully crafted declaration that even when the world feels like it’s unravelling, there will always be singing and dancing in the bad times.
The song’s vision has been brought to life in a stunning music video directed by Malik Maliki of Loop Films Productions. Rather than a straightforward interpretation, Maliki created a surreal, theatrical dreamscape that expands on the song’s emotional duality.
Throughout, the video draws on Malik’s background in narrative filmmaking, creating a ‘living stage play,’ with five distinct, cinematic sets that mirror the song's journey. It's an immersive experience where Giuliano’s message of queer joy and resilience blossoms on screen, inviting viewers into a world that is both otherworldly and deeply personal.
‘Both musically and thematically, ‘In The Bad Times’ stands as a testament to Giuliano’s talent and his commitment to crafting a new space for queer artists in Worcester. It’s a soulful, moving piece of art that speaks to the universal human experience, reminding us that even in the toughest moments, we can find power in dance, solace in music, and love in the community we build.
For more from Giuliano, join him today on Instagram and Facebook, or head on over to his website.
