Bay Area hip-hop is an institution, and its legacy is built on the backs of artists who pioneered its distinct sound. Friscasso is one of those artists; a name that has been a part of that foundation for over a decade. An independent entrepreneur, Friscasso has a multifaceted career that extends far beyond the music studio. From opening stores and manufacturing to creating custom jewellery for West Coast rap artists, his eye for business and his relentless work ethic have been as much a part of his story as his prolific musical output.
Now, Friscasso is back with an undeniable new anthem, 'This Is How I Mob,' a track that solidifies his standing as a Bay Area veteran. The song features none other than the legendary Keak da Sneak, a key figure in the hyphy movement, and is produced by the talented Cutt-E BQM under Friscasso's own Relentless Hustle Records.
Available now, the collaboration is a masterclass in regional hip-hop, blending the signature 'mob' sound with the high-energy hyphy that Keak da Sneak helped popularise. The result is a track that hits hard, with bass that's "guaranteed to knock the paint off your classic car." It’s a defiant and wonderfully visceral release, pulling no punches and landing with bars that hit their mark every time.
'This Is How I Mob' is already making waves, gaining immediate radio rotation on stations like 105.9 FM in Yuba City, California, 93.1 FM "The Beat" in Armarillo, Texas, 99.3 FM “Jamz” in Salina, Kansas, and 89.5 FM “Ozcat Radio” in Vallejo, California. The song is a powerful re-introduction to an artist who has collaborated with some of the Bay Area's most revered names, including the late great The Jacka, Mac Mall, and Mistah Fab.
Far from a polished, commercially built track, 'This Is How I Mob' is a raw, visceral cut that channels the artists' extensive careers and uncompromised talent. It's a defiant anthem that pulls no punches and has the potential to become a certified classic in its own right, a testament to the enduring power of genuine Bay Area hip-hop.
You can stream the new single above, and for more, be sure to follow Friscasso today on Instagram.
